Virginia’s Harry Potter: A Forbidden Forest Experience Event Selected as Loudoun County’s Tourism Event of the Year

[Burke, VA] – As the US Event Management Team for Harry Potter: A Forbidden Forest Experience, Foundation Events ECC ( is thrilled to share some exciting news!

Visit Loudoun (Loudoun County, Virginia’s Destination Marketing Organization) recognized the Virginia Harry Potter event, held at the beautiful Morven Park, as Loudoun County’s Tourism Event of the Year. This honor, announced at Visit Loudoun’s Annual Meeting in late April, 2023, “celebrates and honors Loudoun’s Tourism Industry — the businesses, the people, the work, and accomplishments that make it successful[.]”

Visit Loudoun’s Tourism Event of the Year award celebrates a “first-time or recurring event that had significant community support and partnership, which attracted visitors to Loudoun County and/or its incorporated towns, can demonstrate visitor spending and/or overnight rooms and was effectively promoted to out-of-county visitors. The evaluation and criteria should include as many of the following as possible:

  • The level of community support through volunteers, corporate sponsorships and civic group participation.
  • The lasting benefit the event had on the community such as positive economic impact, improvement to the community or an improvement in the quality of life for Loudoun residents.
  • The positive value of the event to the customer in terms of the event as a whole, entertainment, length of time to experience the event, desire to attend multiple days (if applicable) and cost per ticket.
  • The number of overnight rooms generated in local hotels, bed and breakfasts and inns as a result of the event.
  • The promotion of the event to out-of-county visitors in terms of creativity, effectiveness and results.”

Foundation Events ECC ( is proud to have served as the Event Management Team for all US Harry Potter: A Forbidden Forest Experience sites over the past year and is grateful for this unique opportunity to drive tourism and economic development, provide local employment opportunities, and create magical experiences for hundreds of thousands of guests to enjoy with friends and family.

About Foundation Events ECC
Foundation Events ECC ( is a leading event design, production, and management consultancy located in the Washington, DC metropolitan area. As a recognized 501(c)(3) nonprofit, Foundation Events ECC: develops innovative events and experiences that support exceptional quality of life at the local level; empowers community-focused organizations to achieve business, engagement, and mission goals; and drives sustainable economic development in communities throughout the United States. Foundation Events ECC develops and produces its own events and experiences as well as providing consulting, production, and professional development opportunities to events-producing organizations across the nation. For more information about Foundation Events ECC, their EVENTS 101 professional development program, and other services they provide, please visit