The beauty of having an outside mentor is that you gain the ability to see something you’ve seen a thousand times with the clarity of a new perspective.

Most people hear the word “audit” and have a vision of accountants going through all of their finances. But an audit can be much more than that. Foundation Events ECC’s Event Audit Program provides you with a 360 degree assessment of your events and how your organization can make them better and more effective. We look at your events with an outsider’s perspective while also having the experience to look for opportunities. Think of it as a super-SWOT analysis that provides you with a roadmap for success!

Additionally, Foundation Events ECC offers an Event Mentoring option for our clients. Rather than performing event producing and management for you, our mentoring provides you with a dedicated team member for your planning and production process. We are available to you for team meetings, emails and calls for assistance or guidance, and to serve as an experienced advisor for your less experienced or overcommitted staff.

Visioneering can be defined as developing and creating a plan for event excellence and mission success!

Visioneering is at the heart of the “Foundation Way.” Think of your events as a GPS destination and visioneering as how we get from where we are today to where you want to be tomorrow. Visioneering answers the “why” of your events and allows us to create a pathway to get there.

In Visioneering, we create concepts for events and programs that meet your objectives. With your input, we then build out these concepts into full scale business plans, including strategic engagement, programming, building incredible guest experiences, determining needed human and financial resources, performing safety planning and risk management, developing marketing and public relations, creating a fund generation and sponsorship plan, establishing a ticketing model, and any other needed planning elements.

Events don’t just bring people together, they bring communities to life! With a smart economic impact and community development plan, events can be a catalyst for positive change and leave a lasting legacy of thriving local businesses, skilled workforce, and a stronger community.

Event producers have a responsibility to consider the economic impact and community development potential of their events. At Foundation Events ECC, we understand that while events may bring in revenue and create a short-term economic boost, with forethought it is possible to ensure that the impact is sustainable and beneficial for the local community. By working in close coordination with local government agencies and other organizations, event producers can create a highly impactful event that generates positive long-term outcomes.

One of the most significant benefits of a smart economic impact and community development plan is the potential for increased tourism. By promoting the event and the local area, event producers can encourage people to visit and explore the community, which can lead to increased spending in local businesses such as restaurants, stores, and hotels. This not only generates revenue for the local economy but also helps to create jobs and support the growth of small businesses.

Moreover, events create opportunities for workforce development and skills training. For instance, event production requires a range of skills, including lighting and sound technicians, stagehands, and security personnel. By working with local tradespeople and businesses, event producers can provide job opportunities for local residents and small businesses, helping to develop a skilled workforce in the community.

Events also contribute to community development. By engaging with local businesses, events help to create a sense of community pride and support. This can foster a stronger sense of community, encourage local residents to participate in community events, and help to build a stronger, more resilient community.

Successful events with smart, powerful economic impact and community development plans leave lasting legacies that benefit the community long after the event is over. By building goodwill and support from the local community, event producers lay the groundwork for future events and activities that continue to benefit the community for years to come. At Foundation Events, supporting local communities is in the DNA of every project we take on.

Venue and Regional Event Assessment: Unlocking the Potential of Live Events for Economic Growth

In today’s ever-changing economic and entertainment landscape, where uncertainty looms large in a post-COVID world, venue managers, local leaders, and business stakeholders seek opportunities to generate revenue, stimulate economic development, and foster community growth. At Foundation Events ECC, we understand the power of live events to transform not just a venue but an entire region. We offer a strategic approach to unlocking the full potential of live events as catalysts for economic prosperity, employment generation, and enhanced tourism experiences.

With a proven track record in the creative visioneering, production, and management of complex, large-scale events throughout the United States, Foundation Events ECC brings a wealth of expertise and a passion for delivering exceptional outcomes for both local communities and event attendees. Our team of expert consultants collaborates closely with venue owners, government officials, local businesses, and residents to conduct thorough assessments of the event potential within a specific venue or the broader region.

Our assessment process begins by examining the unique characteristics of the venue or region. We delve into critical factors such as accessibility, parking infrastructure, transportation options, and existing facilities, including everything from concert audio and lighting solutions to crowd management, power generation and distribution infrastructure, food and beverage service capacity, and much more. By understanding these essential elements, we can provide valuable insights into the feasibility and cost-effectiveness of hosting events, empowering venue owners and local officials to make informed decisions. For areas with great potential that lack the immediate ability to activate spaces for events, Foundation’s EVENTSCAPING services may be of interest as a means of transforming spaces from potential event sites to activated, operational event locations.

Drawing on our expertise and deep understanding of the event industry, Foundation Events ECC develops a curated selection of high-level event concepts tailored to the venue or region’s unique characteristics and aspirations. These concepts serve as valuable blueprints for future event production efforts, providing a solid framework for venue owners and local officials to navigate the complexities of event planning and implementation successfully. Foundation Events ECC equips you with the strategic insights and innovative concepts needed to maximize the potential of live events as drivers of economic and community development.

Transform your space, transform your community through Eventscaping – where skilled events professionals, landscape architects, and construction experts come together to transform inactive spaces into spaces optimized for unforgettable event experiences.

Eventscaping is a revolutionary approach to transforming underutilized spaces or spaces that don’t truly support cost-effective event production into dynamic and profitable event spaces. By leveraging the expertise of skilled events professionals, landscape architects, and construction experts, venue owners, landowners, historic foundations, and others can unlock the full experiential and revenue potential of their spaces.

Whether it’s an undeveloped field in a state park or a grassy lawn on the grounds of a historic property, Eventscaping can be applied to any space to create an unforgettable space for events large and small. By working with event professionals who understand the unique needs of event producers and renters, venue owners can create a space that not only meets their needs but also exceeds their expectations.

Eventscaping can generate significant economic benefits for the local community, as well. By hosting large events that attract large numbers of guests, venue owners can drive revenue to their space and local businesses. Additionally, Eventscaping can help create a stronger sense of community pride as local organizations leverage these spaces to raise funds and awareness for their causes.

Eventscaping is an environmentally sustainable approach to space activation that respects historic preservation and community use concerns. By utilizing landscape and hardscape design, Eventscaping can minimize event impact on the environment while still creating a visually stunning and functional space. This approach ensures that the spaces remain viable for future generations to enjoy.

A roadmap for your event planning and production is vital, but just as important is having the ability to execute that plan exceptionally!

Planning and production are both crucial factors in event success and require highly experienced and skilled team members. Foundation Events ECC offers a full range of comprehensive services, including concept development, planning and budget modeling, RFP and bid management, negotiating and working with operations contractors, developing crowd management and emergency plans, and implementing all on-site planning and management.

We look at events from a 360-degree perspective to best serve you, your events, and your stakeholders. Working with your team, we can offer guidance and mentoring, or we can provide selected services as your event contractor. Either way, our Foundation model is designed to offer you confidence in your project’s success.

The public has come to expect that events will be spectacular, that their experiences will be incredible, and that their every want will be met. And then some!

What’s an Experience Multiplier? Simply put, it’s the “special” in special event. We live in a world where “traditional” means we’re not trying hard enough to create magical experiences and memory-driving activations. The Foundation model focuses on delivering on the highest of expectations by creating or modifying events to become all of that and more!

Think of Experience Multipliers as the special sauce in your event’s ingredients. Whether Foundation Events ECC comes in to do an event program and experience audit or we customize and create experiences for your events, we believe in your mission and objectives and will do everything we can to build amazing experiences! Popular Experience Multipliers include:

  • Beer, Wine, and Spirits Experiences
  • Concerts
  • Carnivals
  • VIP and Enhanced Experience Programs
  • Animal Experiences
  • Multi-Stage Music Programs
  • Silent Disco
  • Acoustic Performances
  • Food Activations
  • Karaoke Competitions
  • Auctions and Raffles
  • Live Art Experiences
  • Casino Events
  • DJs

Knowing the WHAT and WHY of your event is crucial, but understanding and implementing the HOW is ultimately the difference between event success and failure.

Event operations require a completely different set of skills and responsibilities from event development and planning. Operations excellence begins with creating the best framework, including site selection and design, identifying operational needs, contracting and acquiring equipment and services, and looking at every aspect of your event, minute to minute to minute!

On-site management is the culmination of all of your operational planning. Like an iceberg, your guests will only see the tip of your work. Invisible to others, your operational planning and execution takes the most effort and creates the greatest risks and rewards for your event.

Our Foundation Events ECC team’s decades of experience in operational planning and management can provide your event with confidence and outstanding outcomes. From fairs and festivals to conventions and galas, we have you covered.

Enjoy the sense of security that comes from working with crowd management and risk mitigation experts. Foundation Events ECC builds strong working relationships with law enforcement, fire departments, and emergency medical services to ensure thorough planning, mitigation, and response to crowd and risk management challenges. Let us help you deliver an unforgettable event that prioritizes safety without sacrificing enjoyment!

When planning an event, it’s critical to prioritize crowd management and risk management to ensure the safety and well-being of attendees, staff, and talent. As experienced event producers with a track record of developing both large and small events, ranging from 500 to 350,000 guests, the Foundation Events ECC team is well-equipped to help clients create safe and successful events.

Crowd and Risk Management are crucial for constraining liability, maintaining an event or brand’s reputation, and complying with local, state, or federal regulations for life safety and security. Effective management strategies can help prevent accidents and injuries, while proper risk mitigation plans can address potential hazards before they become problems. By prioritizing crowd and risk management, event organizers can minimize liability and legal consequences, protect the reputations of clients and venues and performers and investors, and comply with regulatory requirements, ultimately ensuring a safe and enjoyable experience for all attendees.

Foundation’s team includes senior leadership with extensive experience developing large-scale, complex events, such as food and drink festivals, concerts, and county fairs, industry-recognized experts in crowd and risk management who teach extensively in these fields. The team also includes a nationally-registered Emergency Medical Technician with specialized training and experience in sport and special event risk identification and mitigation, large venue evacuation and protective actions, and advanced crowd management.

Measuring the success of your event is not just about numbers, it’s about unlocking valuable insights that can take your event to the next level. From attendee satisfaction to revenue generated, social media engagement to media coverage, the data you collect can help you make informed decisions and elevate the overall impact of your event on your audience and community.

Measuring the success of an event is crucial to understanding its impact and improving future iterations. By collecting data on attendance, revenue, engagement, and satisfaction of guests, partners, and staff, event organizers can evaluate the effectiveness of their event and make informed decisions about how to improve it. With this data in hand, organizers can refine their event planning process, secure funding and support for future events, and ultimately create a more engaging and valuable experience for attendees.

  • Providing insight into what worked and what didn’t, allowing for improvements to be made for future events.
  • Demonstrating the value of the event to stakeholders, including sponsors, attendees, and organizers.
  • Assessing the return on investment (ROI) of the event.
  • Helping to evaluate the effectiveness of marketing and promotional efforts.
  • Identifying areas of strength and weakness in the event.
  • Providing feedback to the organizers and team to adjust and refine the event planning process for future events.
  • Evaluating attendee satisfaction and engagement.
  • Assessing the level of brand exposure and awareness generated by the event.
  • Identifying opportunities for future partnerships and collaborations.
  • Providing data and insights that can be used to secure funding and support for future events.

Discover our Events Education and Production Services!